Legacy Customer Data Platforms (CDPs) are large monolithic systems that take 9 to 12 months to implement before a single marketing campaign is run. Composable CDPs, where Snowflake stores their customer data, move faster and produce better results but depend on actionable data already in your Data Cloud.
Zero to CDP
Hakkoda’s accelerated and cost-effective program to identify, ingest, and act on high-quality customer data within your organization.
Identify the top high-value customer data sources
Transform those sources into unified profiles in Snowflake
Create high-value audience segments from your top data sources
Reach those audiences across your marketing and advertising channels