The retail industry encompasses a broad range of businesses that sell products or services directly to consumers via physical stores and online platforms. In an increasingly digital marketplace, retail organizations need data strategies and infrastructures that unlock better inventory management, 360-degree visibility across the customer lifecycle, and bespoke marketing campaigns built on sophisticated targeting capabilities. We are seeing more and more organizations looking to monetize data through retail media and clean rooms in order to unlock a new revenue stream.

The CPG industry relies on vast quantities of data to optimize supply chains, forecast trends, and enhance customer experiences in person and online. The growing need for more advanced demand forecasting built on responsive, complete, and accurate customer insights makes a modern data stack pivotal to driving operational efficiency and building brand loyalty in a fast-paced market. The line between retail and CPG are blurring every day as CPG organizations build out direct-to-consumer offerings. With that comes the ability to identify, target, and monetize using 1st party data previously not available to these orgs.