Data & AI Leadership Summit for Consumer Goods, Retail,
and Supply Chain

Senior technology leader with deep strengths in product and corporate strategy, technology and security focused on understanding real-world problems and building solutions that create sustainable, high-growth businesses.

Freddy is part of Snowflake’s Retail & Consumer Goods Industry team and serves as the Global Head of Consumer Goods. He has spent the past 20 years driving business outcomes through data and analytics for large consumer brands and retailers across the globe. Freddy was most recently at Circana (formerly IRi), a leading data and analytics company where he served as VP of Commercial Strategy and Enablement for the Supply Chain Center of Excellence. Prior experience includes leading analytics teams at PepsiCo, ConAgra Foods, and SABMiller. Freddy holds a MS in Chemical Engineering from the University of Utah and a MBA in Marketing from Indiana University.

Dynamic leader at the intersection of data strategy, technical innovation, and client success. With over 15 years of experience, he brings deep expertise in modern data architecture, data modeling, and cloud-native platforms like Snowflake. Rico is known for translating complex challenges into elegant solutions—whether through designing scalable data ecosystems, leading enterprise migrations, or architecting end-to-end analytics platforms. As a trusted partner to some of the world’s leading organizations, he excels at building strong relationships, aligning technical delivery with business goals, and mentoring teams to achieve lasting impact.

Global Head of Retail/CPG – Passionate about helping organisations drive innovation through data.