State of Data Report 2025

What the most—and least—data-mature organizations can teach us about how to prepare for the next wave of data modernization and AI use cases.

Hakkoda’s State of Data 2025 report picks up where last year’s findings left off, with modern, cloud-based data stacks all but ubiquitous as enterprises gear up for bigger, more outcome-driven AI use cases in the year ahead.

Our findings, pulled from a survey of 500 data leaders at large organizations in eight major industries, highlight major data and AI trends, predictions, and investment opportunities for businesses in each chapter in the Data Innovation Journey (our proprietary framework that assesses organizations across four discrete stages of data maturity).

Download the State of the Data 2025 report today and uncover the latest insights in data modernization, monetization, literacy, and GenAI, including:

  • 99% of organizations indicate they will have deployed a cloud data store or warehouse by the end of 2025.
  • Less data-mature organizations continue to face delays in leveraging AI for critical use cases like data cleaning and preprocessing, with 22% still looking to implement data cleaning use cases this year.
  • 15% of data leaders indicated an intent to hold off adopting AI copilots until 2025, with 47% of organizations expressing the intention to have them in place before the year begins.

Download the Report

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“I think of AI like an Ironman suit. That’s really the whole concept: humans doing human jobs, but doing them far more effectively and efficiently, and doing things that weren’t possible before AI.”

- Erik Duffield, CEO of Hakkoda

“I think of Al like an Ironman suit. That's really the whole concept: humans doing human jobs, but doing them far more effectively and efficiently, and doing things that weren't possible through the use of Al.”

Erik Duffield, CEO of Hakkoda