Using Snowflake Cortex to Analyze Client Sentiment, Reduce Attrition, and Drive More Referrals

Unlock insights with Snowflake Cortex sentiment analysis to reduce churn and boost client value.

Snowflake Cortex sentiment analysis helps financial services firms analyze client interactions and extract actionable insights from unstructured data like call transcripts and feedback. It identifies sentiments across categories such as risk, income, and satisfaction, enabling firms to detect churn, uncover referral opportunities, and improve client relationships—all within their existing data environment.

What You’ll Learn:

  • How Snowflake Cortex sentiment analysis can identify shifts in client sentiment across various themes.
  • The benefits of integrating AI directly into your existing data infrastructure, avoiding extra software complexity.
  • How to build an efficient data pipeline to process client interactions and prevent churn.
  • Best practices for analyzing unstructured data at scale with Snowflake’s native AI capabilities.

Unlock valuable insights on how Snowflake Cortex sentiment analysis can help your business reduce churn, enhance client relationships, and drive growth. Get your free copy of the white paper now and start leveraging AI to transform your data into actionable outcomes!

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Authors

Rosh Plaha is a seasoned technical sales leader with over a decade of hands-on cloud engineering experience across startups and regulated sectors. Holding AWS certifications in Machine Learning and DevOps, he specializes in accelerating business outcomes through modern data platforms, DevSecOps, and AI-driven solutions. Rosh has co-authored white papers on scalable computing and presented at major technical conferences, consistently bridging the gap between technical innovation and strategic business value.

Rosh Plaha | Client Services Director at Hakkōda
James Goodhand

James Goodhand is a seasoned technology leader with a decade of experience in cloud innovation. He has led transformative AWS solutions in HealthTech, enhancing patient autonomy and reducing provider workloads. Previously, he managed one of Europe’s largest Snowflake deployments, optimizing data access and cutting costs. James excels at aligning technical strategies with business goals to drive efficiency and impact.

Vitor Duarte

Vitor Duarte is an Industrial Engineer with a Master’s in Logistics and Distribution, born in Brazil and based in Portugal. With a background in ERP consulting and full-stack development, he has transitioned into data engineering, specializing in tools like Snowflake, dbt, and Power BI. His experience spans sectors such as supply chain, IoT, and finance, working across both on-premise and cloud platforms including Azure, GCP, and AWS.