Resources
Explore forward-thinking perspectives from our industry experts.
Driving sales with a modern data platform at a luxury home builder
Time to Get Practical: 4 AI Predictions for 2025
How Data Drives Your Omni-Channel Strategy This Holiday Season
The Modern Marketing Data Stack Report: Decoding Snowflake’s Annual MarTech Guide
The Unspoken Truth About Martech Spending: Are We Wasting Our Budgets?
State of Data Report 2026
The State of Data 2026 gives you a clear, data-backed view of how enterprises are scaling AI and where many are falling behind. Powered by IBM Institute for Business Value research, it helps you understand what’s working, what’s risky, and how to approach agentic AI, governance, and hybrid architecture with confidence this year.