The Modern Marketing Data Stack Report: Decoding Snowflake’s Annual MarTech Guide
Learn what Snowflake’s annual report has to say about the state of the modern marketing stack and what it means for your next big…
Resources
Explore forward-thinking perspectives from our industry experts.
The Unspoken Truth About Martech Spending: Are We Wasting Our Budgets?
Explore how data consulting firms can help marketing leaders spend smarter and better align their technology stacks with strong business outcomes.
Building a Marketing Technology Platform: A Pragmatic Roadmap for CMOs Looking to Build Customer-Facing Data Products
Learn how a data partner can help you develop a customer-facing marketing technology platform while accelerating time to value.
Customer Success: How Topgolf Callaway Brands Transformed Their Data Stack to Power CDP and Brand Portfolio Analysis
Find out how Topgolf Callaway Brands was able to unify and modernize their organizational data stack, leveraging the power of an exciting new customer…
Supply Chain Management in the Digital Age: Meet the Tech Stacks Businesses Are Using to Ship Data Products 10x Faster
Learn how three distribution and supply chain organizations are streamlining operations, tapping new revenue streams, and driving innovation in their industry with the help…
Customer Use Cases: Driving ROI with Marketing Technology Services
Learn how two Hakkoda customers utilized a modern data stack centered on Snowflake to unlock insights across the customer journey and tap into new…
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State of Data Report 2025
In Hakkoda’s State of Data 2025 report, we surveyed 500 data leaders from large organizations across eight major industries to categorize participants into four unique stages of data maturity, identify key focuses and themes for the years ahead, and pinpoint investment opportunities for businesses at every stage of the data innovation journey.
