Hyper-personalization in Financial Services: Why Data Modernization Can’t Wait
Learn how AI is ramping up hyper-personalization in financial services—building customer trust and delivering ROI for industry leaders.
Resources
Explore forward-thinking perspectives from our industry experts.
Delivering customer 360 with data mesh at a leading pharma enterprise
Learn how a leading pharma enterprise partnered with Hakkoda to modernize its pipelines and drive visibility across the customer lifecycle.
The Modern Marketing Data Stack Report: Decoding Snowflake’s Annual MarTech Guide
Learn what Snowflake’s annual report has to say about the state of the modern marketing stack and what it means for your next big campaign.
The Unspoken Truth About Martech Spending: Are We Wasting Our Budgets?
Explore how data consulting firms can help marketing leaders spend smarter and better align their technology stacks with strong business outcomes.
Building a Marketing Technology Platform: A Pragmatic Roadmap for CMOs Looking to Build Customer-Facing Data Products
Learn how a data partner can help you develop a customer-facing marketing technology platform while accelerating time to value.
Customer Success: How Topgolf Callaway Brands Transformed Their Data Stack to Power CDP and Brand Portfolio Analysis
Find out how Topgolf Callaway Brands was able to unify and modernize their organizational data stack, leveraging the power of an exciting new customer data platform to power full brand…
Showing 1-6 (15) results
State of Data Report 2026
The State of Data 2026 gives you a clear, data-backed view of how enterprises are scaling AI and where many are falling behind. Powered by IBM Institute for Business Value research, it helps you understand what’s working, what’s risky, and how to approach agentic AI, governance, and hybrid architecture with confidence this year.
