Resources
Explore forward-thinking perspectives from our industry experts.
Accelerating Data Modernization with Hakkoda and IBM’s AI Tools
Hakkōda’s AI Data Innovation Journey Workshops Illuminate the Path to Data Maturity
The Modern Marketing Data Stack Report: Decoding Snowflake’s Annual MarTech Guide
The Unspoken Truth About Martech Spending: Are We Wasting Our Budgets?
State of Data Report 2026
The State of Data 2026 gives you a clear, data-backed view of how enterprises are scaling AI and where many are falling behind. Powered by IBM Institute for Business Value research, it helps you understand what’s working, what’s risky, and how to approach agentic AI, governance, and hybrid architecture with confidence this year.