of retail and CPG brands have yet to centralize their data on a primary cloud platform.
Retail & CPG
66%
20%
of retail and CPG organizations report they are monetizing their data as other industries lead the charge.
54%
of retail and CPG leaders said that using AI to automate decision making is a significant challenge their organization faces.
Markets our clients are redefining.
Overview
The CPG industry relies on vast quantities of data to optimize supply chains, forecast trends, and enhance customer experiences in person and online. The growing need for more advanced demand forecasting built on responsive, complete, and accurate customer insights makes a modern data stack pivotal to driving operational efficiency and building brand loyalty in a fast-paced market. The line between retail and CPG are blurring every day as CPG organizations build out direct-to-consumer offerings. With that comes the ability to identify, target, and monetize using 1st party data previously not available to these orgs.
Retail
The retail industry encompasses a broad range of businesses that sell products or services directly to consumers via physical stores and online platforms. In an increasingly digital marketplace, retail organizations need data strategies and infrastructures that unlock better inventory management, 360-degree visibility across the customer lifecycle, and bespoke marketing campaigns built on sophisticated targeting capabilities. We are seeing more and more organizations looking to monetize data through retail media and clean rooms in order to unlock a new revenue stream.
Consumer Packaged Goods
The CPG industry relies on vast quantities of data to optimize supply chains, forecast trends, and enhance customer experiences in person and online. The growing need for more advanced demand forecasting built on responsive, complete, and accurate customer insights makes a modern data stack pivotal to driving operational efficiency and building brand loyalty in a fast-paced market. The line between retail and CPG are blurring every day as CPG organizations build out direct-to-consumer offerings. With that comes the ability to identify, target, and monetize using 1st party data previously not available to these orgs.
Overview
The CPG industry relies on vast quantities of data to optimize supply chains, forecast trends, and enhance customer experiences in person and online. The growing need for more advanced demand forecasting built on responsive, complete, and accurate customer insights makes a modern data stack pivotal to driving operational efficiency and building brand loyalty in a fast-paced market. The line between retail and CPG are blurring every day as CPG organizations build out direct-to-consumer offerings. With that comes the ability to identify, target, and monetize using 1st party data previously not available to these orgs.
Retail
The retail industry encompasses a broad range of businesses that sell products or services directly to consumers via physical stores and online platforms. In an increasingly digital marketplace, retail organizations need data strategies and infrastructures that unlock better inventory management, 360-degree visibility across the customer lifecycle, and bespoke marketing campaigns built on sophisticated targeting capabilities. We are seeing more and more organizations looking to monetize data through retail media and clean rooms in order to unlock a new revenue stream.
Consumer Packaged Goods
The CPG industry relies on vast quantities of data to optimize supply chains, forecast trends, and enhance customer experiences in person and online. The growing need for more advanced demand forecasting built on responsive, complete, and accurate customer insights makes a modern data stack pivotal to driving operational efficiency and building brand loyalty in a fast-paced market. The line between retail and CPG are blurring every day as CPG organizations build out direct-to-consumer offerings. With that comes the ability to identify, target, and monetize using 1st party data previously not available to these orgs.
Blending data expertisewith retail & cpg experience.
Hakkoda’s retail and CPG leaders understand the challenges of keeping pace with a rapidly evolving digital marketplace. We understand these challenges because we’ve faced them ourselves in our work for leading companies in the space. We also know how to bring this expertise to bear, driving practical, measurable outcomes for our clients as they embark on their journey to data innovation. A unique blend of industry depth and technical certification across the Snowflake ecosystem positions the Hakkoda team to collaborate effectively with stakeholders at every level of your organization, crafting and implementing a strategic roadmap to modernize your data architecture, enhance end-to-end data governance, and boost monetization and Gen AI capabilities for future success.
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Power smarter, more connected operations.
Modernize your data foundation, improve visibility across the value chain, and scale AI with confidence.
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