New York, June 22, 2026 — Hakkoda, an IBM Company, today announced at Cannes Lions 2026 that it has been recognized by Snowflake, the AI Data Cloud company in The Modern Marketing Data Stack: Governing the Agentic Enterprise. Hakkoda was identified in Snowflake’s report as a leader in the Systems Integrators category for helping enterprises modernize and govern AI-ready marketing and operational data foundations.
Now in its fifth year, Snowflake’s Modern Marketing Data Stack report reflects a major shift in how marketing organizations operate—from fragmented tools toward AI-driven, agentic systems built on governed data foundations. This edition draws on insights from more than 11,500 Snowflake customers and ecosystem partners across 13 categories, highlighting how organizations are bringing industry-leading applications directly to their data to drive faster execution and proven business outcomes across the marketing lifecycle, while addressing the growing demands of data gravity, privacy and trust.
“Enterprises are realizing that AI outcomes depend on trusted, governed, and connected data foundations,” said Erik Duffield, Americas Data Leader for IBM and co-founder of Hakkoda, an IBM company. “We help enterprises lay those foundations by unifying operational, customer, and marketing data on Snowflake so they can scale AI responsibly, simplify architecture, and drive measurable business value across the enterprise.”
As part of IBM, Hakkoda works with enterprises to modernize data estates, accelerate cloud transformation, and operationalize AI on Snowflake. The company’s approach combines deep industry expertise with modern data architecture strategies that help organizations reduce fragmentation, improve governance, and activate trusted data across analytics, marketing, and AI initiatives.
“Organizations are entering a new era where governed data is the foundation for agentic AI and modern marketing operations,” said Denise Persson, Chief Marketing Officer at Snowflake. “Collaborators like Hakkoda play an important role in helping customers build scalable, AI-ready data foundations that support innovation while maintaining trust and governance.”
About IBM
IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Thousands of governments and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM’s long-standing commitment to trust, transparency, responsibility, inclusivity and service. Visit www.ibm.com for more information.
About Hakkōda, an IBM Company
Hakkoda, an IBM Company, is a modern data consultancy helping organizations harness cloud platforms, hybrid architectures, and AI capabilities. We combine deep industry expertise, a focus on data innovation, and our own IP to drive results in complex companies. To learn more, visit hakkoda.io.
